In 2022, Mike Skinner, a cybersecurity expert with over two decades of experience, founded Skinner Technology Group (STG). STG offers services such as cyber risk evaluations, vulnerability assessments, Security Operations Center (SOC) staffing, threat preparedness, and cybersecurity training. Their clientele includes banks, credit unions, healthcare providers, professional services firms, and small businesses.
The challenge was to craft a brand identity that exuded confidence and trustworthiness without leaning into intimidating, overly technical aesthetics. The goal was to make STG's services approachable and clear, ensuring potential clients felt both secure and informed.
I oversaw the design of a logo that subtly incorporates the initials "STG," balancing modern design with a sense of reliability. The accompanying website features intuitive navigation, clearly defined service pages tailored to each industry, and friendly illustrations depicting people interacting with technology. This human-centered approach demystifies cybersecurity, making it accessible to all.
The result is an informative, user-friendly website that effectively showcases Skinner Technology Group's expertise. The approachable design invites engagement, reinforcing STG's commitment to making cybersecurity understandable and accessible. Working on this project was particularly fulfilling, as it allowed me to blend clarity with creativity, contributing to a safer digital environment for businesses. I designed this website and in 2022 while I was Co-Founder of LAB Digital Creative, before beginning an independent design practice in early 2025.
