Best-Wade Petroleum, established in 1965, has grown to become the largest Authorized Mobil™ Distributor in the Mid-South, offering a comprehensive range of petroleum products and lubrication programs.
Their existing online presence was outdated and failed to effectively showcase their extensive product range and service locations. As an authorized Mobil™ distributor, it was essential to align their digital identity with Mobil's branding while preserving Best-Wade's unique identity.
To address this, I designed a new logo featuring a flame integrated within the letter 'B,' symbolizing energy and dynamism. The website was revamped with a clean, uncluttered interface, ensuring intuitive navigation and responsiveness across all devices. Adhering to Mobil's branding guidelines, I developed a cohesive co-branding experience, implementing a structured product display that allows customers to easily access and understand Best-Wade's offerings.
Post-launch, the website experienced a 60% increase in traffic within the first quarter, accompanied by a significant reduction in bounce rate. Stakeholders and customers lauded the user-centric design and the refreshed logo, which resonated with Best-Wade Petroleum's evolved brand image. I designed this website and branding package in 2021 while I was Co-Founder of LAB Digital Creative, before beginning an independent design practice in early 2025.
